Social media interaction posts can also be used as an opportunity to learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. In this blog, we ...

9. Create Social Media Moments During Events. Have a social media moment during employee engagement events. For the holiday party, we ask all employees to take out their phones to capture and post ...

Interactive posts are revolutionizing social media marketing, says Erika Naud (marketing content manager, Playable), with brands using quizzes, games and more to engage users and achieve success.

Similarly, posts that were not overtly funny were more likely to do well if they received funny comments. Ongoing conversations also stimulate further engagement.