That’s why audiences spend more time in spaces constructed by creators not brands. Platforms like Roblox exemplify this shift, with 85.3 million daily users spending over 2.5 hours each day ...

Roblox users will find the immersive pop-up ... a private snowboarding lesson with three-time Olympic medalist Jamie Anderson, and VIP tickets to a Sabrina Carpenter concert in San Francisco.

Virtual Vote’s new experiential approach meets Gen Z where they spend the most time, averaging 78 hours per user per month on Roblox 2 — more time than on the top three social media platforms ...