The long awaited release of the Fifty Shades of Grey film has sparked a new campaign from JD Williams titled 'Over 50 Shades of Grey.' The retailer has released the campaign in response to a ...

Online catalogue retailer JD Williams is set to launch its first TV advertising campaign this Friday (5 September) starring TV presenter Lorraine Kelly.

This Over-50 Fashion Campaign Just Made History. JD Williams recently commissioned a YouGov survey of 2,000 women over the age of 50, which found that 58% of women in this age group feel the high ...

JD Williams said it was “taking a stand” in an industry “obsessed” with youth and wants to represent the 58% of women that feel the high street only caters for younger people. Angela Spindler, chief ...

This year has already shown huge promise when it comes to women over the age of 50 being represented fairly in the fashion industry. And now, online retailer JD Williams has broken yet another ...

Lorraine Kelly is set to debut in her first TV ad today for JD Williams as chief executive of owner N Brown Angela Spindler revamps the mature brand. The advert is set in a café where a woman acts on ...

House 337’s executive creative director, Zara Ineson, was behind the campaign and tells us that while JD Williams has always been aware of its over-50s demographic, “creatively, I didn’t ...

Television presenter Lorraine Kelly is to star in her first TV campaign advertising fashion for the "forgotten 50s". The multi-million pound campaign for retailer JD Williams follows findings that ...

The long awaited release of the Fifty Shades of Grey film has sparked a new campaign from JD Williams titled 'Over 50 Shades of Grey.' The retailer has released the campaign in response to a ...

The team consisted of stylist Caroline Baker (70), grey-haired model Yazemeenah Rossi (60), hair and make-up artist Charlie Duffy and photographer Wendy Carrig, both over 50. JD Williams said it was ...

The advert is set in a café where a woman acts on her spontaneous urge to dance with Kelly joining in. Spindler said the ad, which is part of a multi-million campaign, highlights the shift JD Williams ...