“Gatorade is considered an isotonic sports drink, which is similar to blood concentration," she said. "It is effective at ...

But are they worth the extra money? We tested six of the best-selling isotonic sports drinks and then asked sports dietician Jeanette Crosland of the Sports Nutrition Foundation to give her verdict ...

They also provide a boost of carbohydrates. The body prefers to use glucose as its source of energy. Sometimes it is better to consume isotonic drinks where the carbohydrate source is a concentrated ...

Have you ever wondered what is the difference between a sports drink and an energy drink? These two are often considered as the same thing, but, there are a few differences which make the two ...

Created by Droga5 ANZ, part of Accenture Song, the integrated campaign positions Maximus as the no-nonsense alternative for ...

Sports drink brand Maximus has released a campaign focusing on “the efforts of everyday exercise” titled ‘That’s gonna need a ...

SINCE its launch in 1983 as the first isotonic ... time with its “sports and active lifestyle” positioning. Understanding the shift in consumer preference towards healthier drinks, F&N ...

In a world where elite athleticism is revered, Maximus has launched 'That's gonna need a Maximus', a new campaign via Droga5 ...

Fourth-ranked sports drink brand brings convenient multipack ... into multipacks represents its continued expansion in the Isotonic Drinks category, a market expected to reach $16.22 billion ...