Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse.. IAS’s Viewability and Invalid ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

New partnership will unlock scaled access to the Roblox audience for advertisers along with premium brand demand for the platformREDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic ...

“The ad experience we offer on the platform is built to be immersive instead of disruptive, and true to the Roblox experience that our community of creators, users, and brands know and love.” PubMatic ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox, which began testing out its video ad platform in November, ... Roblox shares were up 1.5% at $39.66 at around 3:15 p.m. ET. The stock has lost about 15% of its value over the past 12 months.

On a platform as immersive as Roblox, success means deeper, more meaningful engagement.” To that extent, it’s not just about how many users saw your execution, it’s about how much time they invested ...

Despite reporting an impressive Q4 2023, Roblox Corporation (NYSE:RBLX) is still down 10% YTD.I believe the current valuation is an opportunity to add shares of Roblox, given that bookings are ...

Neura Studios recently added Roblox’s programmatic ad sales system—allowing Roblox to place ads inside Clip It for revenue. Neura Studios also sells content packs that pad its editing suite ...