Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

Factor Communications, writes on how integrated marketing strategies create unified voice that resonates with audiences and ...

IMC requires ICP, that is, Integrated Marketing Communications requires Integrated Collaborative Partners. It is NOT only about integrating multiple marketing and media platforms into your marketing ...

Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally. As the owner of some of the world’s ...

The Student Affairs Marketing & Communications (SAMAC) team develops, implements and assesses integrated marketing communication plans to communicate the events, resources, opportunities, and ...