Social media is on the decline. Instagram is all ads. No one's posting on BeReal. TikTok is for influencers. The new place for sharing: group chats.

For the month of May, the percentage of users who are still with the app after 7 days is almost 50% at BeReal, compared with 37% for other apps. After 30 days, those numbers level out at 35% and 34%.

Instagram grew about 53% over the last four years, hitting 1.33 billion users. Facebook outpaced its sister app (both owned by Meta) and grew to a whopping 2.72 billion users in that same period.

Mark Zuckerberg’s Instagram unveiled its new text-based social media app “Threads” to widespread fanfare on Wednesday evening, escalating a high-stakes clash with billionaire rival Elon Musk ...

After months of speculation and secrecy, Mark Zuckerberg’s long-rumored competitor app to Twitter is here.. The new app, Threads, was unveiled on Wednesday as a companion to Instagram, the ...