Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

Qualitative analysis uses subjective judgment based on "soft" or non-quantifiable data. Qualitative analysis deals with intangible and inexact information that can be difficult to collect and measure.

Using both types of analysis helps you create strategies based on data and that connect with your audience. 3 Examples of Quantitative and Qualitative Research. The application of quantitative and ...

Combining your analysis of both qualitative and quantitative information helps you make the appropriate decision. For example, you may have analyzed how much your customers like a product so you ...

Performing a qualitative risk analysis isn’t particularly onerous, but it takes focus and attention to detail. It requires a project manager or risk manager to follow this process carefully. Put ...