According to the Information Processing Theory, during the learning experience in the classroom, first, students receive information through their senses by listening, ...

Journal of Consumer Research, Vol. 7, No. 1 (Jun., 1980), pp. 42-48 (7 pages) The effects of individual differences in information-processing ability were explored in conjunction with increasing ...

The cognitive revolution began in the 1960s, and since then psychological research has been dominated by an information-processing model of brain function based on the computer metaphor. Recent ...

Joseph B. Walther holds the Bertelsen Presidential Chair in Technology and Society at the University of California, Santa Barbara, where he is a Distinguished Professor of Communication and former ...