A limited degree of advertising is still allowed on Steam and listed as "Supported." Still, these all describe your more typical product placements, cross-promotions, and paid ads for games ...

Valve is banning products that rely on in-game advertising from Steam, as it sets out some new rules for developers on the storefront. According to the Half-Life and Counter-Strike maker, ...

An Off-Platform Solution For In-Game Advertising. by Colin Kirkland, Staff Writer, September 10, 2024 Although the global games market attracts 3. ...

With actionable in-game ad performance data in hand, the next big hurdle to in-game ad investment is to figure out which creative approaches work best. “Everybody generally accepts that there’s a very ...

Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines.The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Best Practices For Immersive Advertising In Games. When looking to engage consumers through video games, you must go beyond traditional advertising and leverage the unique immersive environment ...

In-game ads platform Anzu has partnered with Japanese marketing solution dentsu to bring new gaming strategies to the latter’s clients and advance intrinsic in-game advertising.. These strategies will ...

Dutch advertising watchdog Stichting Reclame Code, has partially upheld a complaint against My.Games over how the company communicates information about in-game purchases to users.. As reported by ...

With last year’s Super Bowl going to overtime, the in-game advertising dollars alone generated nearly $700 million for CBS. The year prior Fox generated over $600 million in ad dollars.