With a presence in over 160 countries, TCL is one of the world’s top television manufacturers. The company’s smart TVs offer ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

An Off-Platform Solution For In-Game Advertising. by Colin Kirkland, Staff Writer, September 10, 2024 Although the global games market attracts 3. ...

Mobile gamers are particularly receptive to platform advertising. Nearly half (49%) said they became aware of a new product through an in-game ad, and 43% said an in-game ad led them to research a new ...

Best Practices For Immersive Advertising In Games. When looking to engage consumers through video games, you must go beyond traditional advertising and leverage the unique immersive environment ...

Traditionally, in-game advertising involved static placements, such as signs or branded items embedded within a game’s environment. Think driving by an advertisement on a virtual billboard in a ...

According to a report from Dentsu, U.S. advertisers spent 10% more year-over-year on in-game ads last year, which was still only equivalent to 3.7% of total U.S. digital ad spend.

In-game ads platform Anzu has partnered with Japanese marketing solution dentsu to bring new gaming strategies to the latter’s clients and advance intrinsic in-game advertising.. These strategies will ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Since its official launch two years ago, Netflix's ad tier has grown to 70 million monthly active users globally and accounts for over 50% of new sign-ups in 12 countries where the offering is ...

The run-up to Super Bowl LIX has featured over a dozen major marketers activating around the big game without a national linear TV media buy. That’s in addition to several brands, including Busch ...

A limited degree of advertising is still allowed on Steam and listed as "Supported." Still, these all describe your more typical product placements, cross-promotions, and paid ads for games ...