Technology is playing a crucial role in ... brands play an active role in establishing customer preferences. The impact of consumer behaviour has changed the way brands operate, which has resulted ...

Understanding the impact of business to consumer behavior – as it relates to ... the actual aircraft before booking the flight. In the technology sector, a smartphone that fails is more likely ...

Like many other impactful technologies, AI is also significantly influencing consumer behavior ... However, in this age of rapidly advancing technology, continually assessing what customers ...

While many types of technology affect students, the survey research focused on one factor that is having a particularly significant impact ... for monitoring student behavior on social media.