U.S. consumer tech sales rose 1.5% in H1 2025 but are expected to soften as early pull-forward spending fades, Circana’s forecast shows.

AI, social media redefining influence in consumer behaviour —Expert. 52m. A tech expert and co-founder of TechNovelle, ... The Impact of AI and Social Media on Human Behaviour and Society’, ...

So, in cooperation with Near Media, we conducted our own research on consumer search behavior in the home improvement market. Our study involved 300 consumers across Germany, France and Ireland.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Donna Hoffman of the ...

The study provides advertisers with insights into the psychological aspects behind consumer online search engine behavior. Emotions can impact how people think about products and how they search ...

How to assess ‘sustainable’ products and your own impact as a consumer. Brands are selling all sorts of new products that are supposed to help consumers lead more sustainable lifestyles.