Technology is playing a crucial role in ... brands play an active role in establishing customer preferences. The impact of consumer behaviour has changed the way brands operate, which has resulted ...

Like many other impactful technologies, AI is also significantly influencing consumer behavior ... However, in this age of rapidly advancing technology, continually assessing what customers ...

Understanding the impact of business to consumer behavior – as it relates to ... the actual aircraft before booking the flight. In the technology sector, a smartphone that fails is more likely ...

The consumer behavior makes the ... which minimizes the psychological impact in the consumer’s minds. The positioning strategies will be different. The new technology and strategies may open ...

SMIs have revolutionized marketing, shaping consumer behavior, brand strategies ... of Portsmouth systematically examines the negative impacts of SMIs, highlighting issues such as misinformation ...