"Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketers know that ...

The release of OpenAI’s new ChatGPT 4o image generation feature is reshaping how businesses can approach marketing and creative tasks. This advanced AI tool provides a robust suite of ...

Benefits Of AI In Marketing Operations. Strategic adoption of AI in the enterprise can lead to improved customer experience through personalized content, offers and experiences that react in real ...

If operations are subpar, your marketing will be inauthentic. Agile Mindset and Continuous Improvement: Apply agile ...

Next, you can lean on your marketing operations function to facilitate alignment with your customer data strategy. Marketing teams rely on accurate, up-to-the-minute customer data to provide ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

“We are the wingman for Americans. That’s the way I always like to position Dunkin’,” said Jillian McVicar Nelson, who has been the chain’s chief marketing officer since autumn of 2022. ...