The logo, a riff on the rainbow pride flag designed by Gilbert Baker for gay political icon Harvey Milk in the 1970s, consists of eight stripes of color that mimic Baker’s design.

IBM has unveiled a new logo that incorporates the rainbow pride flag as a show of solidarity with the LGBT community. The logo will be used in conjunction with diversity-focused IBM programs and ...

IBM revealed its new pride logo and reaffirmed its community to the LGBTQ community as legislators rolled out anti-trans legislation across the country.

IBM, one of the big tech companies that spoke out against North Carolina's controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief ...