3 reasons why brands should create ads that make people laugh
In his first regular column for The Drum, Funny Matters, humor consultant Paddy Gilmore explains why it is important and ...
Marketing Dive27d
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
The marketer, best known for ads dismantling women’s beauty stereotypes, for the first time embraced satirical humor by leaning into a term that is a beneficial quality for personal care products but ...