Some content writing software services use deep learning neural networks to generate content strategies based on analysis of trillions of web pages. That is not what I’m discussing.

A top-down analysis tends to be the easier option of the two. It requires for you to calculate the entire market and then estimate how much of a share you expect your business to get.

Conducting a content gap analysis will help you identify whether you have content at every step of the buyer’s journey for each of your website’s offerings (whether that means services ...

How to Write a Website Analysis. Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching.

How to Write a Gap Analysis Report. A gap analysis report helps a business understand and quantify the gaps that exist between its ideal future state and its present state.

Following are a few insights and tips that will help you write better content for the web. The Scanners People do not read, they scan content to find what they are looking for.