Some content writing software services use deep learning neural networks to generate content strategies based on analysis of trillions of web pages. That is not what I’m discussing.

A top-down analysis tends to be the easier option of the two. It requires for you to calculate the entire market and then estimate how much of a share you expect your business to get.

How to Write a Website Analysis. Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching.

Conducting a content gap analysis will help you identify whether you have content at every step of the buyer’s journey for each of your website’s offerings (whether that means services ...