How to Conduct Qualitative Market Research A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more ...

Use a calendar to schedule data collection for the qualitative research. Timely research requires smaller sample sizes or rapid sampling of larger numbers of subjects.

Qualitative research in dentistry This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail ...

One way to start your qualitative research analysis is to look at historical data for your company and your industry. Look for trends where buyers are purchasing things at higher volumes.

Qualitative research uncovers the “why” Using methods like interviews, focus groups and ethnography, qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior.

Conduct an internal analysis of your business, including goals, target market and competition, to develop a research plan aligned with your strategy. Then, explore data collection methods.