Dig Deeper: How to Find New Customers and Increase Sales How to Conduct Qualitative Market Research: A Heads Up Don't expect to pay under $10,000 for basic qualitative research, cautions experts.

Use a calendar to schedule data collection for the qualitative research. Timely research requires smaller sample sizes or rapid sampling of larger numbers of subjects.

Qualitative research in dentistry This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail ...

Conduct an internal analysis of your business, including goals, target market and competition, to develop a research plan aligned with your strategy. Then, explore data collection methods. Here ...

MY530 is a series of workshop modules that provide hands-on, in-depth and advanced training in specific qualitative methodological approaches to research design, data collection and data analysis. The ...