PEOPLE have been left stunned after realising that they’ve been pronouncing the name of fast-fashion brand Shein wrong. The Chinese brand is the biggest fashion retailer in the world and adds… ...

The Mirror reports that @katelynjensen19 proved thousands of people wrong as she was able to show proof of a Shein spokesperson revealing how the brand was pronounced.

SHEIN, which is getting ready to file an IPO, invited influencers on a trip to an "innovation center" in China. Afterwards, the creators faced backlash.

The fast fashion retailer Shein has become a go-to for shoppers looking for a bargain, but it seems many people have been pronouncing the brand's name wrong.

Fashion world has its own rules. Mispronouncing brand names is a big no-no. This guide helps you pronounce popular fashion brand names correctly. It covers French, Italian, and Spanish brands. Learn ...

TikTok user known as @caramalizedhijabi posted a video of the official Twitter account of Shein confirming how to correctly pronounce the name of their brand.

SHEIN's ability to deliver trends at low prices has not only won over Gen Z but is also attracting Millennials and Gen X, making it a threat even to established brands.

She then displayed a Tweet exchange between the brand and a customer. As seen in the message she shared, someone went straight to the source to find out 'How do we pronounce Shein?' @SHEIN ...

The official Shein Twitter account told fans how to pronounce the brand name (Image: @RuthC_Z / Twitter) The video gained over 200,000 views as people seemed to be equally as blown away by this ...

She then displayed a Tweet exchange between the brand and a customer. As seen in the message she shared, someone went straight to the source to find out 'How do we pronounce Shein?' @SHEIN ...

While most of us have probably bought something from Shein, or have at least heard of the brand, it seems not many of us really know how you pronounce its name. Shine, Sheen - shoppers have been ...