And how do you make sure the content you’re producing ... Your first step should be to develop a visual strategy for that campaign. Let’s take a look at what that means, why it’s important ...

Marketers have gotten the message: They need to make visual communication a fundamental part of every campaign. But when it comes to measuring the performance of your visual content, it might seem ...

“Visual identity is far more than your logo ... agencies to produce different aspects of your marketing campaign, make sure there is someone in-house to monitor and coordinate their efforts ...

Visual information requires the human brain 60,000 ... Light, angle, and space also matter. Make room in the frame to include text along with logos. A suitable photo must direct viewers to your ...

Why do you need a visual language? Because it will ensure your entire campaign has a consistent look and feel — making your brand look organized, driven, and on-message. What’s more ...

Strong images convey strong messages. Fun photos are worth taking a campaign risk, and emotional images will make people remember who you are," she said. Know your audience and who you're talking to.

In response, Charpentier and Gough decided to collaborate on a workshop that will “explore the craft of bike theft” and launch an “open source visual campaign to empower cyclists to make bike theft ...