For example, Pew Research Center’s standard religion questions include more than 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have ...

I own a market research company ... get as an output from surveys is only as strong as how well you craft the survey questions. One of the main pitfalls I see teams make is writing leading ...

a single yes-or-no question on a direct-mail envelope can induce them to look inside. But can a company survey influence customers’ loyalty or buying habits? Research over the past two decades ...