Once complete, you should go over the map with your team to make sure that there is consensus. Many believe that flowcharts and process maps can be used interchangeably, but this is not exactly true.

The focus of a value stream map is on driving process change. In turn, process mapping is more suited to making current processes more efficient. A value stream map could be utilized for a process ...

By mapping this process out, you can not only more accurately tell the story of your brand, but you can also identify places where you’ve missed opportunities, create new touchpoints ...