One simple, effective tool that marketers use is a product-positioning map, which places products ... Open Microsoft Excel and create a new document. Draw a grid of 40-by40 cells.

Sometimes you might have to create the perceptual map using two dimensions ... Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the ...

This year´s Nobel Laureates have discovered a positioning system ... and scientists for centuries -- how does the brain create a map of the space surrounding us and how can we navigate our ...