One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on a gr. Chron Logo Hearst Newspapers Logo. Skip to main content.

If you want to be successful — and have positioning — you must put out relevant content (pillar content) in relevant places (opportunities and touchpoints). Here are some actions you can take: 1.

The 2014 Nobel Prize in Physiology or Medicine has been awarded to John O´Keefe, May-Britt Moser and Edvard I. Moser for their discoveries of cells that constitute a positioning system in the brain.