Its logo really was hard to read, but not just because it was a cursive design. Surprisingly, Washington College only introduced its cursive logo in 2013. The Maryland institution took the design ...

Yet many companies have been hesitant to drop cursive. Ford enlisted logo design god Paul Rand to rework its cursive mark in 1966. In his proposal for a modern update, Rand argued that the script ...

As cursive gets phased out of young people’s education, the school wanted to be more welcoming to students who may have never learned the writing style. “The new logo features the Washington ...