A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process ...

And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective. Here's how to create a better customer journey map to refine ...

If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a customer journey map will help you understand a customer’s experience before ...

Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy. Customer journey mapping starts with identifying your user ...

“[Taking time to research and take in the process of creating a] customer journey map can help a company gain insight into how their buyer moves through the sales process from visitor to lead to ...

A lot has been said in recent years about the customer journey, also known as the buyer journey or sales funnel. But how do you take the content you create and map it to your customer journey?

Make sure the information included is clear ... that the insights it highlights are actionable. Think of the customer journey map as a poster pinned to the office wall. At a glance, people should ...

It is clear that businesses need to be able to make sense of their data or it won’t provide the insight needed to improve. An active approach to mapping the customer journey allows businesses to ...

To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

Mapping your customer’s journey is not about they ... what your customers’ need at each step of their journey. Let’s make 2017 the year that we’ve not only identified, but also visually ...