A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process ...

And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective. Here's how to create a better customer journey map to refine ...

“Journey mapping combines two powerful instruments: storytelling and visualization,” according to Kat Kaplan in When and How to Create Customer Journey Maps. A customer journey map can take a ...

To create a customer journey map, focus on a single buyer persona, and proceed through the customer journey as if you were in his or her shoes. Closely (and honestly) detail that individual’s ...

If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a customer journey map will help you understand a customer’s experience before ...

A lot has been said in recent years about the customer journey, also known as the buyer journey or sales funnel. But how do you take the content you create and map it to your customer journey?

Your business also benefits from customer journey maps by creating a logical order for the journey of your buyers. It also simply helps you understand your customers better. An important thing to ...

To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

Make sure the information included is clear ... that the insights it highlights are actionable. Think of the customer journey map as a poster pinned to the office wall. At a glance, people should ...