43% of businesses don’t have a documented content strategy or aren’t sure if they do. But, ultimately, the most successful brands and marketers create a strategy and document it. Without a ...

and maintain content to meet your brand goals. You create a living reference point for executing your strategy when you document this framework – in a Google Doc, a spreadsheet, or even just ...

Payne said he’s seen too many organizations simply create websites. Lots of them. Enterprises do this before they actually think about a about a global content strategy. Some of these websites w ...

Most companies create a business strategy and then design a separate document for their marketing strategy. Although that makes sense on some level, I've recently found that combining the ...

Your development of content should be girded by a strategy that has search engine optimization (SEO) as its basis. Here's how to create a comprehensive SEO content strategy. But first, before we ...

Having no Google Business Profile. If you are going to go through the effort of creating a local SEO content strategy, then make sure you tick all the boxes. That way, your content will be set up ...

“In order to create that value, you need to compose strategic content that does a deep dive into their pain points and offers the solution that they desire to get.” For example, if you’re a ...

But most companies do not do content strategy well. Many marketing teams make one simple but grave mistake: They treat content as standalone assets rather than as a pathway of assets that tells a ...

Why are you creating content, and what do you hope ... Writing down your content strategy framework. So don’t just ideate it – document it. Share it with your team. Follow your plan, measure ...