43% of businesses don’t have a documented content strategy or aren’t sure if they do. But, ultimately, the most successful brands and marketers create a strategy and document it. Without a ...

and maintain content to meet your brand goals. You create a living reference point for executing your strategy when you document this framework – in a Google Doc, a spreadsheet, or even just ...

One of the most important things you can do when building your content strategy is to nail down the message you want your audience to walk away with. You should be able to articulate exactly what ...

“In order to create that value, you need to compose strategic content that does a deep dive into their pain points and offers the solution that they desire to get.” For example, if you’re a ...

But most companies do not do content strategy well. Many marketing teams make one simple but grave mistake: They treat content as standalone assets rather than as a pathway of assets that tells a ...

Your development of content should be girded by a strategy that has search engine optimization (SEO) as its basis. Here's how to create a comprehensive SEO content strategy. But first, before we ...

Creating a well-organized B2B content strategy is the only way to survive in an already saturated market of content. Yes, it’s quite easy to throw out blog posts, webpages and the like, ...

Payne said he’s seen too many organizations simply create websites. Lots of them. Enterprises do this before they actually think about a about a global content strategy. Some of these websites w ...

Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful ... and reach through strategic content marketing.

Why are you creating content, and what do you hope ... Writing down your content strategy framework. So don’t just ideate it – document it. Share it with your team. Follow your plan, measure ...