The basic logic for developing a brand with an added value is amazingly similar to the logic of product development. In both cases, we create for a consumer a tool or means to do something that he or ...

Unique value propositions come into play during strategic ... is the best choice for specific use cases. Related: 5 Tips For ...

But what is this value that everyone wants to create and how do we create it? What is it that makes an individual or a company or a team valuable? Is it a skill that can be learnt? Look around at ...

Step 2: Define Your Ideal Client. To create a value proposition that resonates, advisors need a clear picture of their target audience. They can answer the following questions to describe their ...

Anand, B., and T. Khanna. "Do Firms Learn to Create Value? The Case of Alliances." Strategic Management Journal 21, no. 3 (March 2000): 295–315.

Though the goal is to see results in the short term. Mr. Moraski said these initiatives are meant to be "durable, long-term business that start with [Longitude's] members and where their needs are, ...

How strategic collaborations, strong developer relations and a global communications platform can help telcos create new value through the GSMA Open Gateway initiative. The GSMA Open Gateway is a ...