The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

To be clear, Nielsen will be in possession of the relevant data but will be suppressing your access to that data,” Halley said in his memo. “This decision was made by Nielsen and will affect ...

But it’s worth noting that “Nielsen ratings” can actually refer to a variety of data sets with differing methodologies. And a set there that’s quite important for NFL ratings just just got ...

The ratings service’s December Gauge rankings — which, due to a quirk of how Nielsen collects its data, also includes the last week of November — show streaming services commanding an all ...

The “big data” component of the hybrid methodology sees Nielsen collect information from 45 million households in the United States, encompassing about 75 million devices. Combining it with ...