Choosing how much to invest in a domain name isn’t a uniform decision; it’s a strategic consideration that must reflect your business model, growth aspirations, and target audience expectations.

Buying a premium domain need not be a hassle. Adhering to some simple, common sense advice along the way will do wonders for you and your brand.

You may be totting up the initial costs to get your business up and running, and wondering how much you’ll need to fork out for a domain name. We explain all below.