Kellogg's also acquired and added a trademark to the name “Honey Nut Frosted Flakes.” The lack of a trademark on other cereal names is apparently behind the new brands.

Kellogg is to launch a honey-sweetened Corn Flakes line in the US in a bid to tap into growing sales of products containing honey.

The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands ...

Corn Flakes Touch of Honey/Toque de Miel Kellogg's Rating: Two spoons out of four Cereal description: Yes, they're flakes made of corn. But unlike other flakes made of corn -- or corn flakes, if ...

Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

A European chocolate giant is purchasing the cereal company behind Froot Loops, Frosted Flakes, and Rice Krispies. Ferrero ...

Shares of Frosted Flakes maker WK Kellogg surged nearly 50% in extended trading Wednesday following a report the company could soon be acquired by Italian sweets seller Ferrero.

LONDON - Bees take on the role of hard-working employees producing honey in Kellogg's advertising campaign to promote the launch of its Corn Flakes Hint of Honey brand extension.