Hipgnosis epitomized how the packaging of music on long-playing vinyl discs created a new expressive form. “Vinyl was the poor man’s art collection,” one musician recalls.

And London-based art design studio Hipgnosis created some of the most iconic art, for classic rock acts such as Pink Floyd, Led Zeppelin and Paul McCartney ’s post-Beatles band Wings.

In the history of album cover art, only two parties have become arguably almost as famous as some of the bands they shot or designed for: Hipgnosis, in the 1970s, and Anton Corbijn, from the mid ...

At one point, Hipgnosis were so in demand that whatever artwork Pink Floyd passed over wouldn’t have too long of a shelf-life before it ended up on the cover of someone else’s record.

At one point, Hipgnosis were so in demand that whatever artwork Pink Floyd passed over wouldn’t have too long of a shelf-life before it ended up on the cover of someone else’s record.

A still from the new film, “Squaring the Circle: The Story of Hipgnosis.” Hipgnosis was an art design group started in the 1960s by Aubrey “Po” Powell, seen here, and Storm Thorgerson.

You probably haven’t heard of Hipgnosis, but one thing is definitely true: you’ve seen their work. The British art design duo is responsible for some of the most iconic album covers of all time.

The Sundance-bound doc focuses on Hipgnosis, the legendary music art design studio, with interviews with Paul McCartney, Pink Floyd’s Roger Waters, and Led Zeppelin’s Robert Plant and Jimmy Page.

In the history of album cover art, only two parties have become arguably almost as famous as some of the bands they shot or designed for: Hipgnosis, in the 1970s, and Anton Corbijn, from the mid ...

Although Hipgnosis in its prime did some non-photographically based covers too (see “Dark Side of the Moon”), the ones that required elaborate photo shoots often have some pretty good stories ...

A scene from the documentary “Squaring the Circle (The Story of Hipgnosis)” shows a shoot for the 10cc’s “Look Hear?” album artwork. Aubrey Powell/Hipgnosis Ltd/Utopia ...