Though 63% of marketers consider customer acquisition to be the most important advertising goal, successful companies know that engaging their loyal customers is critical to their bottom line.

However, while great customer service is crucial, there’s another way to retain customer loyalty: the recurring revenue model. Recurring revenue occurs when companies find a way to turn a one-time ...

T-Mobile says that if your plan falls under the "Un-contract Promise," which guarantees your rates won't increase, it will ...

Now, it wants to use what it knows to improve its relationship with its most loyal (and profitable) customers ... Will American close its hub? Highly doubtful. JetBlue’s Venture Arm Expects ...

Cannon and his team decided to test a highly targeted, content-rich email program, dubbed Pet First, designed to educate its current customers in Canada. The goal was to bring in high-quality ...

Overall brand loyalty across automakers rose from the previous year, as the volume of customers returning to the car market rose 4%. More often than not, those buyers returned for more of the same.

SACRAMENTO, Calif. (KOVR) - A veteran celebrated his 90th birthday with candles, cake and chicken at a Chick-fil-A restaurant where he’s been a loyal customer for years. Jerry is a cherished ...