Hello Kitty, one of Sanrio's most beloved icons, is receiving a brand-new anniversary watch that swaps out the typical pink color scheme for a cool, summery blue. The limited-edition watch is ...

The new limited-edition Hello Kitty watch will ship just 2,024 pieces to commemorate her 50th anniversary year and is priced ...

BrendanHunter/istockphotoHello Kitty isn’t just a cute face — she’s a full-blown empire, and collectors are willing to drop ...

A gold coin pendant with the image of Hello Kitty holding the number 50 is selling for about 120,000 yen ($800), while a Casio watch costs 18,700 yen ($120). But first, more on the origin story.

Kimora and Kitty had to cover all the bases, so naturally, a diamond-studded watch was on the docket for her Hello Kitty jewelry line. This clutch handbag screams 2010 in all the best ways.