The eccentric cosmetics entrepreneur Helena Rubinstein once said of her rival, Elizabeth Arden, “With her packaging and my product, we could have ruled the world.” Too bad they hated each ...

A century into redefining beauty, the brand has opened its second Kuala Lumpur flagship in Mid Valley Megamall.

Y ou might say Helena Rubinstein’s story began at 16, when her father renounced her for refusing an arranged marriage in the Jewish district of Krakow where she grew up. You might say it began ...