When Heineken first introduced its truly alcohol free 0.0 brand widely in the U.S. in 2019, I do recall being dimly aware at the time that it felt like a pretty significant sea change event.

The advert under scrutiny was a paid-for online display ad for alcohol-free beer Heineken 0.0, which was seen on 8 July 2024. It featured an image of the Formula One (F1) race driver Max Verstappen ...

You may not need alcohol to have a good time – but you still might fancy a beer… with no alcohol. The popularity of zero alcohol beers is on the rise it would appear as Heineken 0.0% draught ...

Heineken has made concerted efforts to get its alcohol-free brand on taps in the UK. In 2021, the group announced the launch of 0.0 on draught, with a view to having the same number of taps in pubs ...

LIDL has made a very affordable alcohol-free beer, that I would say tastes just like Heineken 0.0%. It is delicious and super-refreshing. A great choice for washing down a post-Xmas curry! 4/5.

Heineken 0.0 is the market leader in the no-alcohol beer market globally, according to GlobalData. Other big sellers are Japan’s Suntory All-Free, and Brahma 0.0%, owned by AB InBev.

South Ahh’s most loved premium cider is back as the official-drink-of-officially-not-drinking, with the new Savanna Alc Free 0.0%. Launched with the same crisp, dry taste but less than 0.05% ABV ...