"This documentary will serve as both an inspiring and entertaining story of Haliey’s journey, and a lens into what it means to navigate the risks and rewards that come with living in the public’s eye," producer Bob Friedman told Deadline of the project.

"Hawk Tuah Girl" Haliey Welch will be the focus of an upcoming documentary from Bungalow Media + Entertainment.

Welch has notably been out of the public eye since the launch of her $HAWK cryptocurrency, which is facing lawsuits after the meme coin reached a market cap of nearly $500 million before plummeting to $25 million after launch, leading to accusations of a rug pull and a pump-and-dump scheme.