This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

She then disappeared from public life, leading to a boom in Google searches asking whether she was still alive, with “hawk tuah suicide,” and “did hawk tuah kill herself” as the top ...

We’ve rounded up the best “Hawk Tuah” memes in our timeline, so just sit back and laugh like she’s spitting on that thang. The original Hawk Tuah Girl video that started it all: 1.

Haliey Welch, aka 'The Hawk Tuah Girl' (CREDIT: Tayfun Coskun/Anadolu via Getty Images) The woman behind a viral DUA video has spoken about being compared to 2024 sensation Haliey Welch ...