This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

Ever since July 2024, no one’s been able to escape Hawk Tuah Girl, aka Haliey Welch. Since then, Welch has seen mega success with her Talk Tuah podcast and her own merch line. She even invented ...

Haliey Welch, aka 'The Hawk Tuah Girl' (CREDIT: Tayfun Coskun/Anadolu via Getty Images) The woman behind a viral DUA video has spoken about being compared to 2024 sensation Haliey Welch ...