A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it's embroidered on a t-shirt, on a billboard or in a digital ad on someone's phone.

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

Logos have more value for companies trying to reach large numbers of consumers than companies trying to reach a small number of other companies. If you’re selling B2B, a fabulous logo isn’t ...