“It’s good to be Home,” a press release on the website of HBO Max parent Warner Bros. Discovery said, complete with the new—old?—icon for the HBO Max app. Warner Bros. even put out a YouTube video to ...

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago.

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story: an ...

This semi-rebranding comes after HBO decided to shorten its streaming app’s name in 2023 to just “Max.” Naturally, many were critical of the change, but with time, we came to accept it.