One of its effects was to focus attention on the clothes themselves, created by a team and credited to Maison Martin Margiela, aka MMM. And what intriguing clothes they were: Recall, for instance ...
After tapping late icons Karl Lagerfeld and Alber Elbaz to cult-favorite names Simone Rocha and Isabel Marant, H&M's guest designer ... Marni (spring 2012), Maison Martin Margiela (fall 2012 ...
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Starting with its first designer collection with Karl Lagerfeld in 2004, H&M has collaborated with fashion heavyweights including Maison Martin Margiela, Simone Rocha, Mugler and most recently Rokh.
You’ll have to wait until the 5 November for H&M latest designer collaboration to drop, but in the meantime, take a look at these campaign images for the collection, shot by Sam Taylor-Johnston.