Kendrick Lamar’s “Not Like Us” is still taking a victory lap that began last May. Here’s how a hard-hitting diss became a blockbuster of super proportions.

Kendrick Lamar's 'Not Like Us' went from a scathing diss track to hip-hop anthem. Could it be the first diss to win big at the Grammys?

Streams for Kendrick Lamar’s 'Not Like Us' and nine other songs soared in the triple digits on Spotify in the hours after his Super Bowl Halftime set.

In May 2024, my kids only knew Lamar by name; now they know his catalog and argue about who can name the most songs in it. A year after Lamar dropped “Not Like Us,” one of the most scathing ...

Not like us is the energy of who I am, the type of man I represent.” Asked to describe that man, Lamar continued: “This man has morals, he has values, he believes in something, he stands on ...

“Not Like Us” and Kendrick Lamar’s rap beef with Drake placed the star right back in the good graces of young rap fans. How long Lamar will be there remains unknown, but at the very least ...

Kendrick Lamar in 'Not Like Us'. Kendrick Lamar/Youtube. The video features a plethora of symbolically charged imagery solidifying Lamar’s confidence in his position as the winner of the feud.

Kendrick Lamar’s smash “Not Like Us” has been a lot of things since its release less than a year ago: a Drake-slaying diss track, a No. 1 single, a West Coast unity anthem, a Kamala Harris ...

Not like us is the energy of who I am, the type of man I represent. Now, if you identify with the man that I represent … S: Break the man down for me. KL: This man has morals, he has values, he ...

“Not Like Us” was the biggest hit of the feud, reaching No. 1 on the Billboard Hot 100, receiving five Grammy nominations and garnering more than one billion streams on Spotify.

Drake’s suit also cites the cover art for “Not Like Us,” which is an image of his Toronto home edited with icons used by law enforcement to identify the presence of sex offenders.

“Not Like Us” became inescapable in what felt like a matter of hours. It’s been viewed nearly 200 million times on YouTube and took off on TikTok and traditional radio.