A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.

Take-Two CEO Strauss Zelnick has been directly asked about the secrecy surrounding the release date for Grand Theft Auto VI, ...

Grand Theft Auto 6 is set in the fictional state of Leonida, the home of Vice City. Based on Florida, and with Vice City ...

Grand Theft Auto VI is generating massive hype without traditional advertising. The initial trailer broke records with over ...

Fans of the Grand Theft Auto video game series have been waiting 13 years for the newest installment. Here's when GTA 6 is ...

The long wait is finally over. After years of speculation and excessive anticipation, Grand Theft Auto VI is set to launch ...

Although that remains to be seen, considering the much-anticipated title's official release window and the point in time we ...

Grand Theft Auto 6 is still months away from launch, if not longer, but it's already causing ripples in the games industry.

Like its real-world inspiration, Miami, Vice City in GTA 6 is characterized by vibrant neon lights, bustling nightclubs, and ...

See how the iconic logo has changed from GTA 1 to GTA 6 as we explore the visual history of the Grand Theft Auto series here.

The industry can’t help but speculate as to whether ‘GTA 6’ will cause AAA games to leap in price — something long overdue.

Take-Two Interactive's CEO, Strauss Zelnick, acknowledged the intense anticipation for Grand Theft Auto VI, describing it as ...