Why we care. This is a big step for the future of Google Search and the search marketing industry. For AI Mode to roll out in the U.S. without opting into it, is a big deal.

Set Your Search Engine By default, when you type out a search query in the address bar at the top of the Chrome interface and hit Enter, you'll see results from Google search. You'll also see the ...

To challenge Google's dominance of the search engine market, the Department of Justice took on the tech giant by filing a lawsuit back in 2020. The monumental antitrust case has steadily evolved ...

Google may be forced by United Kingdom regulators to make changes to its search engine practices – including its controversial AI summary feature in search results, officials said Tuesday.