To forecast using the SMA method in Google Sheets, simply calculate the average of the past few months. For example, to forecast Jan. 2025, Feb. 2025, and Mar. 2025, follow these steps: ...

To increase the organic traffic to your website, you must become an expert in Search Engine Optimization (SEO). SEO may seem ...

Google is all in on Google AI.So, you SEO gurus, if you’re here to lash out at me again, fine. I’ll tell you the same thing I told you back in December when the changes to Google’s search ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your ...

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL.

Focus on social proof. Testimonials boost off-page SEO as well as conversions. Positive Google My Business or Trustpilot reviews indicate trustworthiness in search engines.

Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO. Don't combine robots.txt disallow with noindex tags. Use noindex when you want a ...